Fjällräven secures top position on Tradera’s list of most popular brands for third year running

May 10, 2024

Fjällräven has earned first place in both the overall clothing industry category and the outdoor clothing category in the annual Circular Brands 2024 report by Tradera, Sweden’s biggest second-hand marketplace.

The Tradera Circular Brands 2024 is a report that showcases clothing brands that are most appreciated on, and are therefore at the forefront of the transition to more circular trade in the fashion industry. The report contains lists of brands that are most popular on Tradera, which are based on the number of searches, sold garments, average price and completion rate during the last 12 months. The categories are divided into women’s, men’s, children’s and outdoor, and includes a top 25 list for the entire clothing industry where Fjällräven has claimed the top position for the second year. It’s the third year it has secured first position in the outdoor category.

We are extremely proud to once again secure the top position on Tradera’s list of most popular brands. This achievement is a testament to our commitment to providing our customers with the most durable, timeless, and functional outdoor equipment. We remain dedicated to advancing on this path, ensuring that sustainability remains at the forefront of everything we do,” said Aiko Bode, Chief Sustainability Officer at Fenix Outdoor.

Since its inception, Fjällräven has been dedicated to creating timeless, durable, and functional garments that empower people to enjoy the beauty of nature and the great outdoors. The brand’s emphasis on durable materials ensures that its products can be used for generations, while its timeless design ensures that it never goes out of fashion, making its gear highly desirable for continued use.

Read more about Tradera’s Circular Brands 2024 report at